One of the auto market series - Modern Hurricane swept 2004


Perhaps just a few months ago, the giants such as FAW-Volkswagen, Shanghai Volkswagen, Shanghai GM, Guangzhou Honda and other giants that have long occupied the top spot in the sales of domestic car companies still do not regard Beijing Hyundai as their heart. However, in recent days, they have become aggressive. To develop momentum, we must not let these giants feel strong pressure. This year, the overall domestic auto market has cooled, and growth has slowed down significantly. Relevant data show that from January to November this year, the sales of cars in China increased by only 15% year-on-year, which is no longer comparable to the annual growth rate of the Chinese auto market exceeding 100% in the past two years. In January-November, Beijing Hyundai rose against the market and its total sales increased by 243.5% year-on-year. Yesterday, Beijing Hyundai released a message to the media that in November, the company ranked fourth in China’s sales of passenger cars with 17,289 units. Its Elantra’s model sold 13209 vehicles in the same month and won sales of Chinese cars. First place. Beijing Hyundai, which is rushing forward, will undoubtedly become the biggest winner in the auto market this year. Sales ranking soared rapidly According to Beijing Hyundai News, the company ranked No. 4 in China’s sales of cars by sales of 17,289 units in November, and its Elantra model sold 13,209 units in the same month, winning the No. 1 sales of Chinese cars. name. Yesterday, the reporter called the Beijing Hyundai stakeholders to verify their rankings. The source said that this ranking was provided by a specialized research organization and was not released. The reporter then learned from other manufacturers that this data was provided by the Auto Industry Federation and that the production and sales data and rankings were all very accurate. However, it is generally not released to the public so early. Just after November, Beijing Hyundai rushed to release this news, and its joy was evident. Just before this year's May, Beijing Hyundai's sales were still the 10th among domestic car companies. In June of this year, Beijing Hyundai achieved a monthly sales of more than 11,600 vehicles. It jumped from the 10th place in the domestic car market to the 5th. Since then, Beijing Hyundai all the way forward, ranking increasingly front: in September, with 15.6 million sales of cars ranked fifth in various manufacturers; in October, sales of 16,750 cars, ranking fourth in the industry. If you say that the car sales ranking alone has surpassed Shanghai GM and Guangzhou Honda, it ranks third behind FAW-Volkswagen and Shanghai Volkswagen. In Beijing Hyundai sales, sales of the Elantra model topped the list of similar passenger cars for several consecutive months. In November, it won the championship of all car sales. While the new car Tucson went public this month, with the rapid increase in sales, Beijing Hyundai accelerated its pace of launching a new car. Yesterday, Beijing Hyundai Public Relations revealed that the company has now started preparations for the listing of new vehicles. On December 23, Beijing Hyundai Motor’s new vehicle to enter the SUV market, Tucson, will be formally listed in the country. In October, the reporter once saw this car in a modern factory building in Beijing. From the appearance, it is different from the traditional SUV. The biggest breakthrough in appearance is the combination of SUV and urban style sedan, which is very modern. According to information provided to reporters in Beijing Hyundai, the configuration of the car is quite rich. The standard configuration includes electric windows and door locks, front double airbags, side airbags, and anti-theft alarm systems. In off-road performance, the car also uses a lot of the latest technology. Beijing Hyundai related staff introduced, Tucson will have 2.0 liters and 2.7 liters to choose from, will initially launch a displacement of 2.7 liters models. About Tucson's selling price, the current market is more than 25 million in circulation. Xu Heyi, chairman of Beijing Hyundai, told reporters that "Our pricing will be lower than everyone's guess." Xu Heyi revealed that domestic Tucson has made some changes based on the actual situation in China and it is not exactly the same as the Korean version. The reporter learned from the 2005 Changsha International Auto Show Organizing Committee that among the consumers who have signed up for the New Year group buying activities, there are many people who want to purchase Tucson. Construction of the second factory next year At the same time, Beijing Hyundai is implementing its capacity expansion. Xu Heyi revealed that Beijing Hyundai has been preparing to increase investment this year to start planning for the second factory. According to Beijing Modern Planning, production capacity will increase to 300,000 units in June next year, and the construction of the second plant will be officially launched. The new plant will invest US$1 billion to build construction and development centers simultaneously. Its source of funding is Beijing Modern’s profits in recent years, and the second is the expansion of investment by shareholders. In the new second plant, it will produce light-duty sedan from 1.3L to 1.5L, mid-size sedan from 1.6L to 1.8L and the latest models. After the second plant is put into production, Beijing Hyundai's production capacity will reach 600,000 units, which exceeds that of many manufacturers such as Guangzhou Honda. This also means that Beijing Hyundai, with its great potential, will be able to completely break the current pattern of domestic auto groups. (Reporter Yu Zhimin)

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